Category: Writing

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A User’s Experience: The Power of a Good Story

by Airan Wright

We all love a good story. A fellowship of travelers on a quest to destroy a magic ring. The hasty judgements and emotional reconciliations of Georgian-era English gentility. An NYPD detective coming to terms with his estranged wife while rescuing hostages from Russian terrorists. The act of taking a journey through mentally and physically challenging terrain, of coming face-to-face with adversity and accomplishing a resolution, yields a cathartic release and reminds us of our own humanity.

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(Originally published July 20, 2018 for Magenic Technologies Inc.)

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Planning for Virtual and Augmented Reality

by Meghan Lien, David Hinson, and Airan Wright

As people, we have been telling stories visually since our ancestors dwelled in caves. We may live in the real world but we dream beyond it. Virtual Reality (VR) and Augmented Reality (AR) allow us to break out of the “real world” and into something new. Done right these technologies can fundamentally enhance or expand your business capabilities and the experience of your users.

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(Originally published October 16, 2017 for Magenic Technologies Inc.)